August 31, 2015 3:51 am
Not convinced? Here, Nicole explains why you should work with a REALTOR® instead of going at it alone:
A REALTOR® knows how to navigate the selling process.
At the start of the process, a REALTOR® will host extensive discussions with a client to head off rock blocks. A REALTOR® is aware of the client’s concerns, needs and priorities, navigating each step of the way. A REALTOR® will stay on top of the latest regulations to help clients meet their requirements.
A REALTOR® knows the area.
A REALTOR® will know what the property values are in the client’s community and have a good sense of market fluctuations, pricing the property competitively for the market
A REALTOR® knows how to prepare the listing.
A REALTOR® will advise you on what repairs need to be completed, potentially before listing the home on the market, and will recommend qualified contractors to get the job done. A REALTOR® can also set up an inspection to better assess the condition of the home.
A REALTOR® knows how to professionally list the property.
A REALTOR® will manage your listing across multiple channels to get maximum exposure, coordinating with photographers and videographers to ensure your listing is presented flawlessly. “Hitting the right emotional and responsive chords with buyers is the goal,” Nicole says. “[A REALTOR®] determines who the likely audience is, and markets directly to that audience.”
A REALTOR® helps sellers prepare for showings.
“Staging is extremely important,” Nicole says. “That first impression is vital.” If the client lives in the home while it is being shown, a REALTOR® may advise keeping the home staged, maintaining curbside appeal, removing pets during showings, de-cluttering closets or rearranging furniture.
A REALTOR® knows how to objectively negotiate.
A REALTOR® will help clients evaluate offers as they come in, including multi-bid circumstances. “Each side has different concerns, and each party needs to know where the other stands,” says Nicole. A REALTOR® will also help clients navigate the closing process, including explaining all paperwork clearly to the client.
Published with permission from RISMedia.