July 2, 2015 12:20 pm
According to the Federal Aviation Administration (FAA), REALTORS® cannot legally fly an unmanned aerial system or drone around a property to capture images for marketing purposes without having the proper documentation in place.
REALTORS® may apply for a Section 333 waiver, which provides a limited-use permit to the applicant and comes with many safety restrictions on the use of the machine, but it’s not the easiest thing to come by—taking as long as six months to come through.
The FAA has received more than 1,200 real estate videography waivers in the past year, and has only approved 311 to date, generally approving about 20 - 40 each week.
Even if your agent has been granted permission to use a drone to market your property, operating drones above a property can be risky—especially if the home is located near an airport. Plus, electrical wires and power lines need to be considered.
“It’s kind of like the wild, wild West right now with real estate and drones, and it’s hard to manage and regulate,” says Raj Qsar, a real estate professional in Corona Del Mar, Calif. “It’s all about trying to connect that potential buyer to the property someway, somehow, through a story, and one way to do that is with aerial photography and drone videography.”
For example, with a traditional video, you might see the home and a car pulling up in the driveway. But with a drone capturing images from above, not only can you see a car driving through the neighborhood and into the driveway, you can also catch a glimpse of the scenery along the way, including community pools, basketball courts and hiking or biking trails. This provides an overall look and feel to the entire neighborhood.
The National Association of REALTORS® is currently working with the FAA and other relevant federal agencies on the safe and responsible operation of drones, and it probably won’t be long until agents across the board can take advantage of drones to help sell real estate.
For more information about the use of drones in real estate, contact our office today.
Published with permission from RISMedia.