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Mary Mastroeni

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MPG Matters: Survey Reports Fuel Economy Is Key in New Vehicle Purchase Decision

June 22, 2011 5:27 pm

Out of all the consumers surveyed in a 2011 Maritz Research study, 42 percent say fuel economy is an "extremely important" new vehicle purchase driver—up 13.5 percent versus a decade ago. Millennials rank its importance even higher and rate it most often as having the "greatest impact" on future vehicle purchases. Fuel economy as a reason to purchase has jumped in importance across nearly all vehicle segments since 2001, becoming even more important for small vehicles.


More than 40 percent of consumers view fuel economy as "extremely important" when considering a new vehicle purchase today, a new study finds. What's more, one third of consumers say fuel economy will have the "greatest impact" on their next vehicle purchase, and younger buyers place an even higher priority on miles per gallon.

"Customers are telling us clean and green vehicles matter most because they are good for people's wallets and good for our planet," says Mark Fields, Ford president of The Americas. "We hear what they are saying, and that is why Ford is absolutely committed to giving our customers vehicles with top fuel efficiency."

While buyers of small vehicles are most likely to put fuel economy toward the top of their list of purchase considerations, fuel economy has jumped in importance in nearly all vehicle segments since 2001, the survey finds. Specifically:

• Fuel economy as a purchase reason for B-cars became the top consideration in 2011 (21 percent), up from fourth in 2001 (14 percent)
• Fuel economy as a purchase reason for C-cars nearly tripled in importance from 2001 (7 percent) to 2011 (19 percent), going from fifth to first
• After ranking 16th in 2001, fuel economy was listed in the top five most important purchase reasons for small utility vehicles in 2011
• Fuel economy was listed in the top 10 most important purchase reasons for sports car buyers for the first time in 2011
• Fuel economy as a top purchase reason for medium utility vehicles jumped 14 spots from 2001 to 2011
• Fuel economy as a top purchase reason for C/D-cars ranked fifth in 2011 after ranking 12th in 2001

The Maritz Research survey results also track with Ford's 2011 research and sales trends.

"Since December, we have seen industry-wide small car purchases increase from 19 percent to 24 percent," says George Pipas, Ford sales analyst. "It drives home the point that consumers are looking at more fuel-efficient choices."

Consumer habits shape decisions

For some, the idea of more ethical consumption is driving the desire for higher-mpg vehicles.

"Consumers are taking a logical approach to making their lives better," says Sheryl Connelly, manager of Ford Global Trends and Futuring. "Choosing a car that lessens their impact on the environment as well as their wallets can really create peace of mind."

For more information, please visit www.ford.com.

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6 Ways to Lighten Up for Summer

June 22, 2011 5:27 pm

Summer is nearly here, and with the longer, warmer days, we seem to shed our craving for cozy robes and slow-cooked crockpot meals. That’s a normal reaction, according to California fitness guru Mandy Radford, who urges getting out in the improved weather for longer walks and more exercise.

“In fact,” says Radford, “there are plenty of ways to help your whole family lighten up for summer.”

Radford offers six simple ways to help your family lighten up as summer settles in:
1. Change hairstyles – Shorter cuts for all and/or a few light streaks for the ladies will change everyone’s look and get them ready for increased summer activity.
2. Lighten up lip and nail colors – Ditch those tired reds and burgundies in favor of lighter shades, sheer lip glosses, and fresher looking natural French nails.
3. Check the bedding and bath – Trading heavy comforters for colorful, lightweight fabrics can lighten and brighten bedrooms—and moods! In the bathroom, try a new shower curtain and lighter, brighter towels.
4. Create summer in the kitchen – Keep a variety of fresh fruit in a pretty bowl or basket as a snacking go-to or a centerpiece. Lay off the sodas and keep a pitcher of iced tea, freshly squeezed juice or low-cal lemonade in the fridge.
5. Think salads – At lunchtime, say no to burgers and fried foods and lay in a supply of greens, veggies and tempting low-fat dressings. For dinner, add slices of pre-cooked chicken or a combination of slivered deli meats and cheeses.
6. Get out of the house – Sign the whole family up for a local fund-raising walk or bicycle race. Pack up a few Frisbees or a bat and ball and plan a Sunday picnic at the park.

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Question of the Day

June 21, 2011 5:27 pm

Q: How can owning a home pay off at tax time?

A: A home provides many tax benefits, literally from the time you buy to the time you sell. The mortgage interest paid on a home loan up to $1 million for a primary residence or second home is tax deductible every year, as is the local property tax. Other mortgage costs—including late-payment charges and early-payment penalties—are also deductible.

And if you use a portion of your home for business purposes, you can take a depreciation deduction as well.

Many federal tax benefits are also available from local and state tax agencies. Contact your local tax agency for more information.


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Word of the Day

June 21, 2011 5:27 pm

Blockbusting. Illegal practice of creating panic selling in a neighborhood for financial gain. Typically exploits racial and religious bias to get homeowners to sell low so the properties can be resold at a mark up.

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Bug Prevention: Three Easy DIY Tips

June 21, 2011 5:27 pm

Each year, uncontrolled bugs—including, beetles, cockroaches, ants, centipedes, sow bugs and box elder bugs—are a relentless annoyance that homeowners across the country fight to keep out of their homes. 

Homeowners are faced with the uncomfortable prospect of these home insect invaders sullying their well-kept abodes, hiding in cracks and corners, searching for food and dragging in dirt and grime. These insects even invade the most private residential areas, including bedrooms and bathrooms.
This year, with the help of Raid Max Bug Barrier and DIY Expert Lou Manfredini, homeowners will be able to take measures to help stop unwanted bugs. Manfredini has teamed up with Raid to give homeowners tools and preventative tips to ensure any home is prepared before unwanted bugs attack. His tips have given homeowners across America the confidence and peace of mind that their families and homes are protected against uncontrolled pests. 

"As a contractor, one of the issues I often came across when tearing down walls was finding a bug infestation," says Manfredini. "Infestations can be easily handled with a few smart home solutions that start to work in minutes and can be long-lasting. It's all about being prepared." 

Prepare, Prevent and Patch to Control Bugs
As a DIY expert, homeowners frequently ask Manfredini how they can get their home to look its best, maintain its value and keep unwanted bugs away. Manfredini shares three key guidelines for approaching home improvement and repelling pests: prepare, prevent and patch. 

Prepare the Wooden Deck
Before the family starts spending more time on the deck, take a close look at wooden planks and the foundation for signs of rotting or splitting. Walk the deck carefully while checking for protruding nails, loose railings and other safety hazards. After making any needed repairs, carefully clean and re-seal the wood. A pressure washer will do a great job getting the deck clean. Then let it dry for at least 48 hours before applying an oil-based deck stain. Also, check for signs of potential bug infestations. 

Prevent Uncontrolled Pests
As the warmer months roll in, so do uncontrolled pests and bugs. Cockroaches, ants, box elder bugs and centipedes prefer to lurk under the kitchen sink or behind walls, potentially causing unseen infestation. Manfredini recommends Raid Max Bug Barrier; the automatic battery operated trigger lays down a continuous stream of formula which starts working within minutes and is long-lasting. Simply spray the entire perimeter of the home indoors and out, paying special attention to gaps in the walls, doors and windows where insects can enter the home. 

Patch the Walkways
Before summer officially begins, check the driveways and walkways. If they're pitted, chipped or cracked, consider repairing them and re-sealing with an asphalt or concrete sealer. Patching these surfaces helps stop ants from nesting near the home. 

"Ultimately, the biggest mistake to home maintenance is not doing it," Manfredini said. "With people spending their money cautiously these days, prevention is key." 

Worst Offenders
• One German cockroach means there could be hundreds or even thousands inside the home. A cockroach can live weeks without eating. If you see one, treat your home immediately.
• American cockroaches are typically outdoor species that enter homes in southern regions of the U.S. looking for food and water.
• Box elder bugs invade in the fall to stay warm and protected for the winter.
• A 2010 Raid Max Bug Barrier survey found that 69 percent of women most worry about ants and 44 percent worry about cockroaches invading their homes.

For more information about Manfredini and Raid Max Bug Barrier, please visit www.KillsBugsDead.com.


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4 Popular Indoor Uses for Concrete Stamps this Summer

June 21, 2011 5:27 pm

 Stamped concrete has found its way into many different areas of the home. Innovations in this popular technique have inspired homeowners and contractors to find new uses for the medium indoors. ConcreteNetwork.com, an online leader for concrete information, has released a list of the four most popular uses for concrete stamps in the home. 

While consumers are most often used to seeing stamped concrete outside on patios, walkways, driveways, and even public spaces, more and more consumers are discovering the benefits of installing a stamped concrete surface indoors too. Here are four of the most popular interior stamped applications:
1. Entrances, kitchens, family rooms and basements
2. Vertical applications on walls and fireplaces
3. Concrete countertops, bar tops and bathroom vanities
4. Existing interior concrete floors using a stampable overlay 

Stamped concrete offers the durability of traditional concrete, with the added versatility that decorative concrete applications have to offer. The ability of concrete stamps to produce close replicas of brick, natural stone and even wood makes this technique a viable option for consumers wanting to update their interior spaces this summer. 

For a more in depth look into how stamped concrete is being incorporated into homes across the country, visit StampedConcrete.org.

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Illuminating News on Energy-Saving Lighting

June 21, 2011 5:27 pm

Your RIS Consumer Confidant wants homeowners to be very bright when it comes to energy-saving lighting, and that means keeping up-to-date on new developments in the lighting industry. There’s even been some illuminating news lately related to “old-fashioned” incandescent bulb technology.

Though conventional incandescent light bulbs have been criticized by both government and energy advocates as huge energy wasters, lighting companies have been rapidly adapting with new and improved incandescent halogen bulbs that use 25 to 30 percent less energy on average, and can last up to three times longer than older versions.

The light given off by incandescent halogen resembles the familiar warm glow of old-fashioned bulbs. They are dimmable and are the most similar in shape and size to standard light bulbs, but also reduce energy use.

Fans of incandescents, mainly the majority of opponents to new lighting standards, criticize the harshness of the light emitted by older LED and CFL bulbs. But newer bulbs have been developed to emit warmer and softer light.
Other concerns include the delayed start time and inability to dim older CFL bulbs. Similarly, however, newer, higher-quality CFLs are available without these issues.

In addition, CFLs contain an infinitesimal amount of mercury, requiring CFLs to be recycled instead of thrown in the trash.

Meanwhile, new incandescents are mercury-free, and produce light similar to the old-fashioned bulbs with a similarly immediate startup. For a detailed comparison, the Department of Energy’s website has an article describing each new category of energy efficient light bulbs.

Just remember, every time you switch any fixture in your home to a newer, energy saving alternative, that fixture will begin manufacturing savings for you. Start by selecting the bulb appropriate for the light fixture. Then choose a new bulb that will create your desired room ambience.

Energy Star also has developed a guide showcasing the difference between the various types of energy efficient bulbs.

If you are just beginning a transition into energy efficient lighting, first decide which light fixtures you use most, and start by changing out the bulbs in those fixtures. These are the areas where you will see the most drastic results in energy savings.

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Summer Learning: ‘Fun & Games’ Keep Kids Learning All Summer Long

June 21, 2011 5:27 pm

For kids everywhere, summer vacation is an inch away. As their focus turns to sleeping in and swimming pools, students work towards the last day of school, where inevitably many will flip an internal switch— learning off, play time on! But the two don’t have to be, and shouldn’t be, mutually exclusive. 

There is a wealth of research that supports the idea that children greatly benefit from learning over the summer. Without educational engagement, students can forget many of the skills they just acquired—in reading, spelling, and particularly, in math. Similarly, the importance of play in child development is a widely researched topic. According to a 2007 report from the American Association of Pediatrics, play helps children reach essential social, emotional, and cognitive developmental milestones. 

“One of the best, most effective, ways for students to learn is through play. It is both a natural and research-supported approach that educators use all the time,” comments Senior Vice President for Curriculum and Instruction for Connections Academy, Dr. Patricia Hoge. “The great thing about summer is that it offers students a lot more time to play to their hearts content—to really explore a subject, ask questions and think—and this helps kids’ brains stay sharp. For parents who are uncertain about where to find the ‘teachable moments’ in play, our teachers have come up with some great tips to get you started.” 

This summer, the educators at leading virtual school Connections Academy are encouraging parents to use games to combat summer learning loss. Here are their “Top 10 Summer Learning Tips” featuring games to help give kids an educational boost while enjoying summer fun! 

1.Take a Chance!
Monopoly and Monopoly Junior are classic board games that put math skills to the test. Counting money, buying and selling, and making change, all reinforce math concepts that many students are learning as early as first grade and kindergarten. Be sure to stop the game as needed to explain and assist with math problems. 

2. Move over Milton Bradley—invent a Game
Encourage children to get creative and develop their own board game. Use a piece of cardboard as the “board,” break out the crayons and markers, and let imaginations run wild. Refer to favorite games like Candy Land for ideas about structure and format. Kids will have a ball making their own playing pieces and even dice with modeling clay. This activity is an artistic way to boost logic skills. Don’t forget to ask children to write directions—it’s a great way to support reading and writing. Fun Fact: Check out the history of Candy Land on Hasbro’s website. 

3. Test your knowledge—Online Trivia Quiz Challenge
Check out an interactive online educational activity that you and your kids can play together. Connections Academy’s free online Quiz Bowl Challenge is available to the public and features 20 trivia questions about “fun & games” – board games, playground games, sports, and more. 

4. Chalk it up
Replicate and enlarge a word search outdoors—in your driveway or in your favorite park—using sidewalk chalk. Kids will love the giant scale of their word search and will have fun practicing reading and spelling while searching for words. Try using different themes for each puzzle (book characters, presidents, states, etc.) to encourage your child to learn more about that particular subject or topic. Need an extra challenge? Have your child make up a word search for mom and dad! Be sure to check park rules to make sure that sidewalk chalk is allowed. 

5. Be Wordy
With Scrabble and Scrabble Junior Edition, students can dig deep into their vocabulary for words that will get the highest score—and they won’t even realize that they are practicing spelling at the same time. Ask kids to use vocabulary words from the previous school year, and award extra points if they can use the words in a sentence. When children come across a word they don’t know, refresh research skills and break out the dictionary and explore the definition together. Try making a rule that words must be three or more letters. 

6. Deal out the Fun
Pyramid solitaire is a great way for students to keep those basic math skills in check—it’s a great game to play when family and friends are not available. Students will practice their addition finding pairs of cards that add up to 13, and removing them from the pyramid until there are no more pairs left. To learn how to play, visit http://www.solitairecity.com/Help/Pyramid.shtml. Seems too simple for your child? Try racing the clock! Can your child beat his or her time the second and third time playing? Better yet, let them race you! 

7. Jump on it 
Add an educational twist to Hopscotch that will challenge children’s math skills. Instead of drawing the traditional hopscotch board with chalk, replicate a calculator large enough for your child to jump on the buttons. Kids can pick a number and then start creating math equations using addition and subtraction! To learn the details of how to play, visit familyfun.go.com, and search for Do-the-Math Hopscotch. Want more of a challenge? Try multiplication and division for a real brain boost. 

8. Game (show) on
Trivia-packed Jeopardy is one of the most popular and educational television game shows around. Why not develop your own, modified, version? Children will enjoy coming up with their own trivia categories and can use their research skills to come up with tricky trivia questions to stump their friends. To play, assign dollar amounts to each trivia question. For each correct answer kids are “awarded” the dollar amount. No real money is used, but keeping score of their winnings reinforces math skills. And be sure to encourage educational topics that stretch beyond “The Life of Justin Beiber.” 

9. Seek, Look, Find
Scavenger hunts are fun for all ages, and adding an educational element is easier than you think. Instead of using a list of objects, give your child clues that will lead to various objects around the backyard, playground or park. (Example: Find an object that might be classified as igneous, sedimentary, or metamorphic. Answer: rock.) For an extra challenge, use riddles for identifying objects. Kids will be so wrapped up in the hunt they won’t even realize they’re using problem solving skills! For a large group, divide everyone into teams. 

10. Read to me
Although it doesn’t possess the same “game” qualities as the other tips on this list, no summer learning tips list would be complete without paying homage to the simple and joyful act of reading to and with children. Take turns reading pages, start a chapter book that can be read in installments, and make up your own stories—maybe even about a magical playground or spooky board game. Parents and children alike will benefit from this activity and it will encourage a lifelong love of reading. 

To learn more visit http://www.ConnectionsAcademy.com.

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Question of the Day

June 20, 2011 5:27 pm

Q: Is there anything I should know about closing day?

A: Yes. The following to-do list can help save you a few headaches and keep the closing on track:

• Keep extra money in your account. Something unexpected can pop up during the closing that will require more money out of your pocket. Take your checkbook. Even better, find out how much you will need to pay and write a certified check for the total amount.
• Take your loan commitment letter. Use it to verify loan approval in case of a mistake or misunderstanding with the lender.
• Take your contract to purchase. Pull it out if something a little suspicious comes up.
• Take your personal ID. A driver’s license or other personal identification will due.

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Word of the Day

June 20, 2011 5:27 pm

Blanket mortgage. Single mortgage that covers more than one real property, i.e. a house plus the vacant lot next door.


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