May 16, 2011 10:29 am
RISMEDIA, May 16, 2011- During lectures and market tests in Texas middle schools, Team Advercan has proven the ultimate weapon to win the global Cola War. The weapon? A simple, biodegradable, no-cost sanitary can top cover that protects consumers from germs (bacteria, viruses, etc.) and acts as a coupon.
Amy Cannon, Advercan's in-school assistant, exclaims, "McGruff the Crime Dog picked Pepsi when given a choice, but as soon as we put Advercan's Clean Cap on the Coke can, he wagged his tail and pawed for Coke!" Emily A., a 7th grader, says, "I'm glad someone cares enough about others' health to make this happen. I would definitely drink whatever soda had a sanitary seal." Carissa S. admits, "I would switch from Pepsi to Coke if there was a chance to win Justin Bieber tickets on the top." One student didn't like Coke or Pepsi, but said she'd switch from Sprite to 7UP if it had an Advercan cover on it.
"Our student polls show over 99 percent brand switching! There is almost no brand loyalty when we put a sanitary seal with a coupon on top," claims Advercan's founder, Kenny Mac McClintock. "We polled a few middle-school classes, a city jazz fest, a film festival, and health/wellness fair attendees for brand loyalty. Only three soda fans were brand loyal out of a couple hundred polled! Even Dallas Film Festival patrons were 100 percent non-loyal when presented with a sanitary can cover and movie coupon offer."
Not only is Advercan's "AmeriCANtop" paid for by second-party advertisers and assures can-top hygiene, it also assures brand dominance. What of the billions of dollars in CanAd revenues to be gained? $35 billion is being spent on unwanted Direct Mail annually, so why not net-net a few billion of this spending by selling can-top coupon space globally?
The Beverage Companies should want to cover their cans because of market share increase, new branding space, POP snack ads, fast food pouring rights, safeguarding, theme park ads, prizing, scent, taste; anything to increase the profitability and allure of the soda/beer package. Oh, and of course massive new advertising revenue streams from can-top coupons and PPC. Jerry Clapp of Cott Bottling once said it best: "It's all about the Doe Re Mi!"
The leading expert of our decade-long quest, Thomas Bachman of Beverage Industry Magazine, states, "The Advercan system is the right idea at the right time whose time has literally come. With today's safety concerns about product contamination and the need for unique brand expansion opportunities, the Advercan can top cover looks to be the most consumer-friendly and efficient way to answer these concerns." Advercan exec, Grady Embry remarks, "Advercan has proven a multibillion-dollar marketing revenue business plan along with sanitary safety for its consumers. Why not profit several billion off marketing and prevent the spread of pathogens?
"If the beverage companies say that there isn't a yucky can top problem, let's have their kids line up to buy cans from an H1N1-positive cashier before Christmas break," sites Michelle A., Middle School Teacher, TX.
For more information, please visit http://www.advercan.com.
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